Google is one of the leading advocates of the WebP format, and the company’s backing of the format has helped boost its popularity in the market. As animated images must be employed, WebP is a suitable option over PNG. WebP also supports animation, but it is much smaller in size than usual GIFs.

WebP vs PNG for SEO

PNG images can be edited and saved multiple times without any quality loss due to their lossless nature. This makes PNG the preferred format for graphics that require frequent editing. WebP offers excellent image compression but may require specific tools for editing, and it’s not universally supported in image editing software. You can convert PNG to WebPor WebP to PNGusing efficient converters.

WebP vs. PNG: Comprehensive Comparison

Image optimization is a crucial component of website loading speed and SEO positions. Large files slow down WebP vs PNG performance, impacting user experience, and Google positions. Browser support for PNG is nearly universal across all major platforms and browsers, making it a reliable choice for web-based visuals.

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This means that you can’t reduce the file size as much as you can with formats like JPEG or WebP, especially for complex images with lots of colors. If you need high image quality but also need to optimize file size, use WebP with lossless compression. PNG supports lossless compression, which guarantees that all image information is retained, resulting in detailed website designs and high-resolution graphics.

• It’s indispensable for images with partially transparent backgrounds, such as logos or graphical elements.
• Learn how retailers leverage customer data for targeted ads, boost revenue, and gain insights.
• Understanding the nuances between WebP and PNG is vital for anyone looking to enhance website performance through optimized images.
• PNG is better for lossless quality, making it ideal for sharp graphics, logos, and images that require precise transparency.
• The Portable Network Graphics (PNG) format made its debut in the mid-1990s as an alternative to the then-popular GIF format.

Best use cases for WebP

In this article, we’ll explore both formats’ principal strengths and weaknesses so that you can select the proper one for your WordPress site. Sign up for ImageKit today to notice Software quality assurance how ImageKit can be your best friend in image transformations and optimizations. Toolz Treasure is your go-to hub for fast, free, and reliable online utilities. From converters to calculators, we simplify everyday digital tasks—right in your browser. If you care about website speed, SEO, and performance, WebP is the better option in most cases.

• Also, Squoosh is a Google web app where you can simply convert images to WebP and other formats.
• WordPress is also one of the most popular platforms for building websites.
• Toolz Treasure is your go-to hub for fast, free, and reliable online utilities.
• This article highlights and discusses the differences between WebP and PNG and when to use each image format to ensure optimized website performance.
• ImageOptim is a Mac and Windows application that allows you to efficiently optimize images and convert them into WebP.
• When in doubt, convert formats using reliable tools and ensure compatibility for your projects.

PNG uses filtering to reduce repetitive patterns and the DEFLATE algorithm (combining LZ77 and Huffman coding) to compress data efficiently while maintaining image quality. WebP is a relatively new image format and is compatible with most modern browsers, but it does not support older versions of Safari and Internet Explorer 11. PNG, on the other hand, is a veteran format and enjoys broad support across all web browsers. Before converting an image, confirm that the target format is supported on the platforms where it will be used.

WebP file vs PNG performance for website speed and SEO

WebP is suitable for mobile site versions due to its smaller size, so loading speed is crucial. WebP files load significantly faster on mobile because they are smaller in size, hence conserving mobile data usage. Also, they improve First Contentful Paint (FCP) — the time it takes for a user to see the first piece of content. Moreover, they reduce Cumulative Layout Shift (CLS) — reducing content “bouncing” due to slow image loads. As far as animation is concerned, WebP is the winner because you can have animated images that are of higher quality and lower file size compared to GIFs.